Analytics · · 3 min read
GA4 Looks Back 90 Days by Default for Key Events (30 for Acquisition) — If Your B2B Research Phase Runs Longer, Early Touches Fall Outside the Window
hi, i’m amr. when a GA4 report credits a channel for a lead, there’s a setting behind it that most teams never open: how far back GA4 looks…
Read GA4 Looks Back 90 Days by Default for Key Events (30 for Acquisition) — If Your B2B Research Phase Runs Longer, Early Touches Fall Outside the Window