B2B Lead Generation · · 4 min read
“65% of Sales Content Goes Unused” Is a Decade-Old Stat. The Current Problem Is That 10% of Content Drives 50% of Prospect Engagement
hi, i’m amr — and “65% of the content marketing creates for sales goes unused” appears in nearly every enablement deck, usually next to the phrase “2026 data.”…
Read “65% of Sales Content Goes Unused” Is a Decade-Old Stat. The Current Problem Is That 10% of Content Drives 50% of Prospect Engagement