B2B Lead Generation · · 3 min read
Round-Robin Lead Routing Wins 19% of Deals. Matched Routing Wins 34%. Most Teams Still Default to the Coin Flip.
hi, i’m amr — and most B2B teams route inbound leads on rotation, treating every rep as interchangeable. the win-rate data says that assumption is costing real pipeline,…
Read Round-Robin Lead Routing Wins 19% of Deals. Matched Routing Wins 34%. Most Teams Still Default to the Coin Flip.