Analytics · · 3 min read
GA4 Treats utm_source=google and utm_source=Google as Different Values: Set a Lowercase Rule Before the Next Campaign Link Goes Out
Google says UTM parameter values are case sensitive in GA4. What the URL builder page says and a naming rule to set before the next campaign.
Read GA4 Treats utm_source=google and utm_source=Google as Different Values: Set a Lowercase Rule Before the Next Campaign Link Goes Out