Paid Media · · 3 min read
YouTube Ads Look Like They Don’t Work for B2B — Because Last-Click Is the Wrong Way to Measure Them
hi, i’m amr — and YouTube gets judged on last-click cost per lead, comes back looking expensive or useless, and gets cut from the B2B mix. that measurement…
Read YouTube Ads Look Like They Don’t Work for B2B — Because Last-Click Is the Wrong Way to Measure Them